Last updated: Feb 2025
This Privacy Policy applies to the following apps and websites operated by Digital Movement:
- iDream (idre.am, digitalmovement.co.uk)
- Soothing Sounds
- Baby Namer
- Tranquil Plant
If you have any questions about this policy, please contact us at: support@digitalmovement.co.uk
1. Who We Are
Digital Movement (“we”, “us”, “our”) is the data controller responsible for your personal data. We are based in the United Kingdom and are subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
We may collect the following types of information:
Automatically collected data:
- IP addresses
- Browser type and version
- Internet Service Provider (ISP)
- Date, time, and duration of visits
- Pages visited and referring/exit pages
- Device type and operating system
Data you provide directly:
- Contact form submissions (name, email address)
- Any other information you voluntarily provide when contacting us
We do not collect sensitive personal data (such as health data, financial information, or government identifiers) unless explicitly stated.
3. How We Use Your Data
We use collected data for the following purposes, each supported by a lawful basis under UK GDPR:
| Purpose | Lawful Basis |
|---|---|
| Analysing site traffic and usage trends | Legitimate interests |
| Improving website content and user experience | Legitimate interests |
| Responding to enquiries | Contractual necessity / Legitimate interests |
| Serving and measuring advertising effectiveness | Consent |
| Complying with legal obligations | Legal obligation |
4. Cookies
We use cookies to enhance your experience on our websites. Cookies are small text files stored on your device.
Types of cookies we use:
- Essential cookies — necessary for the website to function correctly
- Analytics cookies — help us understand how visitors use our site (e.g. page views, traffic sources)
- Advertising cookies — used to deliver relevant advertisements and measure their effectiveness
You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our websites. For more information on managing cookies, visit www.aboutcookies.org.
By using our websites, you consent to our use of non-essential cookies in accordance with this policy.
5. Third-Party Services & Advertising
We work with third-party services that may set their own cookies or collect data independently. These include:
Google AdSense / DoubleClick Google uses DART cookies to serve ads based on your visits to our sites and other sites on the internet. You can opt out of personalised advertising by visiting Google’s Ad Settings or www.aboutads.info.
These third parties have their own privacy policies, which we encourage you to review. We do not control and are not responsible for the data practices of third-party services.
6. Data Sharing & Disclosure
We do not sell your personal data. We may share data in the following circumstances:
- Service providers — trusted third parties who assist in operating our websites and apps, under strict confidentiality agreements
- Legal compliance — where required by law, regulation, or a valid legal request from authorities
- Business transfers — in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Log file data is typically retained for no more than 12 months. If you contact us directly, we will retain correspondence for up to 3 years.
8. Children’s Privacy
Our apps and websites are not directed at children under the age of 13 (or 16 where applicable under local law). We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us immediately and we will delete it promptly.
9. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access — request a copy of the data we hold about you
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of your data (“right to be forgotten”)
- Right to restrict processing — request we limit how we use your data
- Right to data portability — request your data in a portable format
- Right to object — object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, contact us at: [contact email]
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
11. Links to Other Websites
Our websites may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:
Digital Movement 📧 support 🌐 digitalmovement.co.uk
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